Why we quote six weeks for brand work
Brand work isn't one logo; it's a system your team can run after we leave. Six weeks is what that actually takes - and two sprints, and a fixed price.
A single logo can be delivered in a week. A brand system that a team can operate after we leave takes six. The difference is the deliverable: not an asset, but a set of decisions encoded so well they survive contact with reality.
Weeks one and two are voice and territory: what you stand for, what you refuse to say, and which audience gets woken up at 4am to ship. Most rebrands fail in this phase because it was skipped, so we don't skip it.
Weeks three and four are the visual system: type, color, shape, motion. Exploration happens on paper first, then in application - because a mark that looks strong on a white site and breaks on a dark app was never a mark, just a render.
Weeks five and six are application and kit: the logo locked into the surfaces it'll actually live on, a short style guide, and the files your team can use without calling us. That's the moment a brand stops being a project and becomes infrastructure.
We quote brand work as a fixed six-week engagement with two sprints - no hourly meters, no retainer creep. And yes, a bigger faster agency can deliver a logo in three weeks. But brand work compounds: the marks that age are the ones built on principles, tested in applications, and handed over with the reasoning that produced them.
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